Name
Tori Gill
Profile name
tgi MEDIA
Occupation
MD of a marketing company
Is this your own
enterprise?
Yes
How many years have you
been doing this job?
Three. I started in 2014 but created a limited company in November 2015.
How did it all start?
I never wanted to have own business and didn't originally intend to start one. At the beginning I worked for various councils in their Benefit departments as well as Home and Residential care. After that I worked for a marketing company where I learned a great deal of things. I quite like doing Social Media and marketing so decided to set up the Jobs Darlington page on Facebook.
After a while I started to manage a few friends business accounts and then decided that I wanted to go on my own. Going into the private sector was scary but I knew it was what wanted to do. So with work's permission I started to take on some private clients. I was then asked if I would like to join Darlington Football Club as Commercial Director. It was by taking on this role that I really learned how to do business. However, my passion for doing Social Media on my own was calling, so I left the safety of working for a company and set up tgi MEDIA. In the beginning I had just 8 clients. It was relentless as I was working 7pm to 12 midnight 7 days a week for 16 months just to get things off the ground. But it grew! Within a month of going Ltd I took on my first member of staff and now, just over twelve months later I have two full time members and 35 clients.
What does the job
involve?
We manage other companies social media accounts. You name it we will manage it on their behalf. We can take over their accounts and build up their following on social media and help to increase the digital presence for companies.
What qualifications do
you need?
I don't have anything relevant to do the job. I built up a few management qualifications from the council I worked for. I also have a Diploma in design which is nothing to do with marketing. It's experience that really is the key so on the job training is the best thing you can have, The people who worked for me did their application process through Twitter and have their own Facebook and LinkedIn accounts.
What’s the best part of
the job?
Flexibility. I love being my own boss because you can do what you want when you want. It helps me work around my children and go to their concerts or other events.
What’s the worst part
of the job?
Never really getting a break. I'm always working such as doing invoices late at night. I have holidays planned but they are working holidays - have laptop will travel. One day I'd just love to go to a spa for a day and turn my phone off with no worries but it just doesn't work like that.
What advice would you
give to someone who was looking to do this as a career?
You might think the grass is greener having your own business but it's very hard work so expect to have nothing to start off with. It takes months to build up relationships but it can be very rewarding too.
About the interviewer:
David
Walker spent over thirty years working as a technician with the Theatre, Film
and TV industry before deciding to change career and move into journalism. He
studied with the BCJ and received his Diploma in 2016. Now he works freelance
covering online, print and radio broadcast. His specialist areas are
Motorsport, Travel, The Arts and the Mars One Project, although he is never
afraid to try anything new and relishes a challenge wherever possible.
To
contact David please email davidwalkerfj@gmail.com
Click
here for David’s LinkedIn profile.
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